Section 04
House of Brands
Section 05
Conclusion

The Beyond Beer Handbook was written by Isaac Arthur and Cody Fague of CODO Design.

CODO Design is an Indianapolis, Indiana-based food and beverage branding firm founded in 2009 on the belief that we can create better work by putting collaboration at the center of everything we do.

We’ve helped more than 70 breweries across the United States and around the world develop strategically-sound branding and packaging that cuts through the noise and drives long term revenue growth.


Also by CODO Design

Beer Branding Trends Newsletter & Podcast
beerbrandingtrends.com

Craft Beer, Rebranded (2020)
craftbeerrebranded.com

Craft Beer Branding Guide (2017)
craftbeerbrandingguide.com


Acknowledgements

To Maddie, my four year old who upon seeing a near-final draft of this book, called it “the most boring book” she’d ever seen. I will try to include more dinosaurs in the next one. — IA